Project / Polaris Car Care // Chicago, IL
Est. 2025 — Doc. 001

Built From
Scratch.

Two entrepreneurs from Chicago who saw a broken market — and built the brand they always wanted to buy from. This is how Polaris Car Care started.

"Our goal isn't to be the cheapest brand. It's to be the most honest one."

— Antanas Kubilius & Jacob Klepacki
Co-Founders, Polaris Car Care
Chicago, Illinois / 2025

Est. 2025
Location Chicago, Illinois
Founders Antanas K. & Jacob K.
Flagship The Nova — 1300 GSM
01 — The Problem

We Saw
The Gap.
Nobody
Was Filling It.

Two options existed in the detailing market: overpriced brands charging $40 for a towel with a logo, or cheap bulk packs that scratch your paint after three uses. Nothing in between.


Founded by Antanas Kubilius and Jacob Klepacki, Polaris Car Care was built to fill that exact gap — professional-grade performance at a price that doesn't require a justification. Not the cheapest. Not the most expensive. The most honest.

02 — How We Built It

Built by Enthusiasts.
Tested in the
Real World.

01
The Idea

One founder on brand strategy and operations. One with hands-on professional detailing experience with exotic and luxury vehicles. Different roles, same obsession with quality.

02
Real Testing

Every product gets tested on the founders' own vehicles first. If it doesn't perform at that level, it never gets listed. No exceptions.

03
Community Review

Before anything hits the store, it goes to trusted detailers and enthusiasts in our community. Real feedback from real people who care about their paint.

04
Honest Pricing

We price from the customer backward — what performance do you need, and what's fair? We don't inflate margins to fund a lifestyle brand aesthetic.

"Our goal isn't to be the cheapest brand.
It's to be the most honest one."
REAL WORLD TESTED ✓ APPROVED
03 — The Standard

If It Doesn't Pass
Jacob's Test.
It Doesn't Ship.

Jacob Klepacki spent years working alongside professional detailers servicing exotic and luxury vehicles. That experience is the baseline. When he evaluates a product, he's not comparing it to the Amazon shelf — he's comparing it to what professionals actually use. Every Polaris product clears that bar before it ever gets near a customer.

Product testing
Quality Control Checklist
Absorbency
Must pull water without streaking or smearing across paint
Paint Safety
Zero marring on coated, ceramic, and PPF surfaces
Consistency
Every unit performs the same as the sample. No batch variance
Durability
Holds structure and performance across 30+ wash cycles. No shedding, no fiber breakdown.
REAL WORLD TESTED ✓ APPROVED

THE
FOUNDERS

One handles strategy, sourcing, and operations. One handles product standards and detailing expertise. Together they built the brand the car community was missing.

Antanas K.
Antanas K. Co-Founder
Jacob K.
Jacob K. Co-Founder
From the founders —

"We're not building a detailing supply company. We're building a brand the car community actually respects."


— Antanas & Jacob, Co-Founders

04 — The Launch

Community First // Chicago, 2025

50 Cars Showed Up
For a Brand Nobody
Had Heard Of Yet.

Four months in, Polaris hosted a community ride-out in Chicago. Fifty cars showed up for a brand nobody had heard of. Attendees took home free Nova towels and created content on their own terms — no contracts, no bribes, no scripted talking points.

Just a product people actually wanted to talk about. That event set the template for how Polaris grows: from inside the community, not above it.

50+
Cars at Launch
4
Months to Launch
0
Paid Ads to Start
"

No contracts. No scripted talking points.
Just a product people actually wanted to talk about.

Polaris Launch — Chicago, IL · 2025

05 — The Mission

THE NOVA WAS CHAPTER ONE.

The Nova proved the concept. Premium microfiber at a price that doesn't insult your intelligence. What comes next — detailing chemicals, accessories, drops — gets built the same way. Tested first. Priced honestly. Community first.

Polaris Car Care — Chicago, IL

Built for
People Like Us.

Premium tools for people who actually care about their cars. No markup for the brand name. No shortcuts on the product.